Enhance Your Marketing Efforts
SalesNOW helps you to better understand your customers, create
targeted marketing programs, and accurately measure their effectiveness.
Manage Marketing Campaigns
Deploy and track your marketing campaigns directly from SalesNOW. You can target a particular market segment with a direct campaign, as well as track the campaign effectiveness. From concept to conclusion, using SalesNOW reporting and analytics, you can monitor the response to your campaigns and track the return on your investment.
Import leads from almost anywhere; including trade shows, seminars, purchased lists, and SalesNOW web capture. Perform advanced de-duplication with an easy to use Custom Import Tool, which ensures that your data is clean and any matching records are merged with existing accounts. Rapidly allocate hot leads to the appropriate sales person and automatically assign and track follow up calls and activities. Track leads at every stage, from prospect through closed sale, and all phases in between.
Stay in your customer's mind. Leverage information on prospect and customer events and activities across your business to identify relevant, timely opportunities to engage your customers and leads. Set-up your custom campaigns, defining budget, tracking your campaign costs, creating general and specific lead sources.
Instant Campaign Response Tracking
How have your campaigns performed? How many prospects have responded well to a specific campaign or promotion? All leads and deals from the campaign can be tracked and associated to the campaign. The lead and deal value, probability of closing, stage of the lead and next steps for the lead and deal can be tracked from the campaign screen. Determine the ROI of your campaigns to plan strong campaigns in the future.
Email marketing is one of the most effective means of communication that helps lead nurturing and qualification. To make this communication process easy, you need the perfect harmony between SalesNOW and industry leading email marketing programs. SalesNOW offers this solution by connecting your SalesNOW campaigns and accounts to leading marketing programs, including Constant Contact and Messaging Toolkit from AT&T. You can also measure the effectiveness of your efforts - all from within your SalesNOW account.
Ready to reach your on-the-go customers? SalesNOW has integrated with an industry leading mobile marketing product called Messaging Toolkit from AT&T. Create, target, send, and track mobile messages, including SMS, push, and email campaigns in one easy-to-use digital marketing interface. Seamlessly manage subscribers and campaigns across all your channels with comprehensive cross-channel campaign tracking.
Data is Always Up-To-Date
You do not have to worry about maintaining two sets of customer data. The advanced sync between SalesNOW and both Constant Contact and Messaging Toolkit from AT&T lets you maintain a single, up-to-date version of contact and lead information. Email opt-outs get updated too, so that you don’t mistakenly send emails to people who have unsubscribed from your mailing lists.