CRM is “Working Fine”. But is it Helping You Grow?

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When businesses are asked about their CRM, the most common response is, “It’s working fine.” That answer often sounds reassuring. But it raises a more important question: How is your CRM helping you grow? A CRM should be more than…

Leadership Needs to Be Invested: Why CRM Success Starts at the Top

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A company once spent over a million dollars on a CRM implementation that never even launched. It was not because the technology failed. The issue came down to a disconnect between expectations and execution. This is a common story. Many…