Entries by Mark Durst

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Are You Paying Your Sales Team to Ignore Easy Revenue?

Most sales teams are laser-focused on landing new accounts. And why not? Their commission structure tells them to. When compensation plans prioritize new business over account expansion, sales reps chase fresh logos while ignoring the goldmine sitting inside existing accounts. This happens often in manufacturing and distribution. A sales rep works hard to secure a […]

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Impact of Forecasting Errors on Manufacturing Planning

Sales forecasting errors are more than a minor inconvenience. For manufacturers, they can disrupt entire operations—leading to mismatched inventory, wasted resources, and missed revenue opportunities. In one example, a manufacturer placed large orders based on overly optimistic sales predictions. When the deals did not materialize, they were left with excess stock tying up cash flow […]

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Inconsistent Quoting: How Change Orders Quietly Drain Profitability

Many manufacturing companies struggle with deals that look profitable on paper but barely break even once the order is complete. The issue often comes down to one root cause: inconsistent quoting practices and unmanaged change orders. When customers request modifications after a deal is finalized, those changes may be small or significant. Without a structured […]

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Workflow: What Does it Really Mean?

The word “workflow” gets used often, but many businesses do not fully understand what it actually means. At its core, workflow is about automation: when one action occurs, the system triggers the next step. Simple in theory. In practice, workflows can make or break business operations. The Old Way vs. the Automated Way Consider deal […]