You’ve invested in a new CRM, and now your team is asking, “What now?” Unfortunately, this is where many businesses stumble. They’re left to configure the system themselves, often without the time, resources, or expertise to do it right. The result? An improperly set up CRM, costly external consultants with mixed results, and a frustrated […]
“Why do I need to use the CRM?” If this question echoes through your sales team, you’re not alone. Many companies fail to get buy-in because their CRM system isn’t designed to meet reps’ needs. Instead of being a tool to boost success, it often feels like extra admin work—a waste of time. The truth […]
In specialized industries like manufacturing and distribution, a one-size-fits-all CRM often falls short. These industries face unique challenges, such as managing complex supply chains, meeting stringent compliance regulations, and catering to precise customer demands. While generic CRM solutions may capture data, they rarely address the specific nuances required to drive real value for these businesses. […]
In my over 25 years of working in the CRM and sales space, I’ve seen countless companies sink substantial resources into solutions that either didn’t fit their needs or demanded more investment than they anticipated for basic support. Choosing the right CRM partner is a pivotal decision that can significantly impact your sales pipeline, customer […]